File

This file documents various educational and advertising campaigns conducted in the 1950s and 1980s by the Dairy Bureau of Canada, also known as the Canadian Dairy Foods Service Bureau. (In 1994 the activities of this organization were merged with those of the former Dairy Farmers of Canada; the resulting integrated structure retained the latter’s name.) It is composed of booklets published by the organization promoting the use of dairy products and, more broadly, the adoption of healthy eating habits.

In the early 1950s, a stapled, typewritten document was produced by this organization, whose Montreal offices were located at 339 Fleury Street West. This French-language collection of special holiday recipes has suggestions for every stage of a festive meal, from hors-d’œuvres to desserts, including main dishes like lobster thermidor, fondue bourguignonne and Swiss fondue. Other recipes include a wreath-shaped avocado aspic to adorn the table in the "new colours of Christmas," a rum-infused coffee drink, and French toast for a New Year's breakfast.

In addition, the file contains a 1980s French version of the Canadian Food Guide, published by the Kellogg Company and the Dairy Bureau. Entitled Mangez mieux, vivez mieux (Eat better, live better, in English), this booklet aims to show how easy it is to adopt healthy eating habits to suit one’s individual lifestyle. It stresses the importance of eating breakfast and suggests menus featuring various dairy products and Kellogg's Special K, Mini-Wheats and Pep cereal brands. Along with some recipes, there are tables listing portion sizes and calories for each food.

Finally, this file contains a nutrition guide in French published in 1984 by the Dairy Bureau of Canada "intended for public health workers, teachers and all those interested in nutrition." More extensive than the preceding brochure, this guide offers a detailed introduction to the various types of nutrients (proteins, carbohydrates, lipids, vitamins, minerals). A table displays the recommended dietary allowances for Canadians, broken down by age group, gender and weight. The last few pages in the brochure repeat the recommendations of the Canadian Food Guide (1982). The brochure underscores the importance of milk, describing it as the most complete food in the Canadian diet.