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Press proof - The New Elegance is Casual | McCord Museum
The New Elegance is Casual
Due to rights restrictions, this image cannot be downloaded at a higher resolution. Need more information about image licensing or a higher resolution image? Read our Photographic Services and Copyright page.
Due to rights restrictions, this image cannot be downloaded at a higher resolution. Need more information about image licensing or a higher resolution image? Read our Photographic Services and Copyright page.
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The New Elegance is Casual
The New Elegance is Casual
Due to rights restrictions, this image cannot be downloaded at a higher resolution. Need more information about image licensing or a higher resolution image? Read our Photographic Services and Copyright page.

Press proof

The New Elegance is Casual
Draughtsman (1919 - 2017)
SignatureNon signé / Unsigned
InscriptionsOn front, printed on newsprint paper, u.c.: THE NEW ELEGANCE IS CASUAL / Thought the mood is casual, elegance pervades every phases of fashion. / Achieved by a Look of Tailoring, precise yet undeniably feminine... / through artful seaming, often welt; through the placement of buttons, / seams and trim. [...]; on front, printed on newsprint paper, u.r.: EATON'S; on front, printed on newsprint paper, l.r.: THE / T. EATON C° / OF MONTREAL / LIMITED
Period Milieu 20e siècle
Dimensions63.5 × 44.9 cm
ClassificationCommunication Objects - Documentary Objects - Other Documents
Origin Montreal, Quebec, Canada
Object NumberM2017.114.53
DivisionDocumentary Art
CreditGift of Catherine and John Tyhurst
Status
Not on view

Information about the objects in our collection is updated to reflect new research findings. If you have any information to share regarding this object, please email reference.mccord@mccord-stewart.ca.

Information about rights and reproductions is available here.

Online Collections | McCord Museum - Montreal Social History Museum
The New Elegance is Casual
Press proof
The New Elegance is Casual
Eugenie Groh
1963
M2017.114.51.2
The New Elegance is Casual
Tear sheet
The New Elegance is Casual
Eugenie Groh
1963
M2017.118.337
The New Elegance is Casual
Tear sheet
The New Elegance is Casual
Eugenie Groh
1963
M2017.114.52
The New Elegance is Casual
Tear sheet
The New Elegance is Casual
Eugenie Groh
1963
M2017.114.51.1
Moving Into Their Own, Accessories Soar With Spring's New Flair
Press proof
Moving Into Their Own, Accessories Soar With Spring's New Flair
Eugenie Groh
1961
M2017.118.320.2
Eaton’s New Orleans  Town House in the Festive Fashion
Press proof
Eaton’s New Orleans  Town House in the Festive Fashion
Eugenie Groh
1960-1969
M2017.114.168
Eaton’s New Orleans  Town House in the Festive Fashion
Press proof
Eaton’s New Orleans  Town House in the Festive Fashion
Eugenie Groh
1960-1969
M2017.114.169
Florentine-Jewels - True Works of Art Now in "New Orleans Town House"
Press proof
Florentine-Jewels - True Works of Art Now in "New Orleans Town House"
Eugenie Groh
1960-1969
M2017.114.184
New Orleans Town House Profiles
Press proof
New Orleans Town House Profiles
Eugenie Groh
1960-1969
M2017.114.179
Coats Go to New Lengths
Press proof
Coats Go to New Lengths
Eugenie Groh
1960-1969
M2017.114.162
Coats Go to New Lengths
Press proof
Coats Go to New Lengths
Eugenie Groh
1960-1969
M2017.114.161
In "New Orleans"
Press proof
In "New Orleans"
Eugenie Groh
1966
M2017.114.93.2

This project is made possible thanks to the generous support of the Azrieli Foundation and Canadian Heritage.