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Tear sheet - White is the colour of the moment  | McCord Museum
White is the colour of the moment 
Due to rights restrictions, this image cannot be downloaded at a higher resolution. Need more information about image licensing or a higher resolution image? Read our Photographic Services and Copyright page.
Due to rights restrictions, this image cannot be downloaded at a higher resolution. Need more information about image licensing or a higher resolution image? Read our Photographic Services and Copyright page.
White is the colour of the moment 
White is the colour of the moment 
Due to rights restrictions, this image cannot be downloaded at a higher resolution. Need more information about image licensing or a higher resolution image? Read our Photographic Services and Copyright page.

Tear sheet

White is the colour of the moment 
Artist (1919 - 2017)
Graphic designer (born 1927)
SignatureNon signé / Unsigned
InscriptionsOn front, printed on newsprint paper, l.c..: FASHION / LOVES / WHITE / WHITE is the colour of the moment / ...the breath of May... the drama of summer .. the magic touch that makes / every woman look stunning! / [...]; on front, printed on newsprint paper, b.: EATON'S STORE HOURS [...] THE T. EATON Co / LIMITED / OF MONTREAL; on back, printed on newsprint paper: [...]
Period Milieu 20e siècle
Dimensions56 × 38 cm
ClassificationCommunication Objects - Documentary Objects - Other Documents
Origin Montreal, Quebec, Canada
Object NumberM2017.118.333
DivisionDocumentary Art
CreditGift of Georgine Strathy

Information about the objects in our collection is updated to reflect new research findings. If you have any information to share regarding this object, please email reference.mccord@mccord-stewart.ca.

Information about rights and reproductions is available here.

Online Collections | McCord Museum - Montreal Social History Museum
Eaton's Captures the New Brilliance of Spring with Crystal Colours
Tear sheet
Eaton's Captures the New Brilliance of Spring with Crystal Colours
Eugenie Groh
1959
M2017.114.37
Californians love colour when it sizzles ! 
Tear sheet
Californians love colour when it sizzles ! 
Eugenie Groh
1959-1969
M2017.118.15
Fashion Sets Colour in Motion
Tear sheet
Fashion Sets Colour in Motion
Eugenie Groh
1961
M2017.118.322
Spring's Fluid Line with Flair ... Raison d'Etre for Colour Spinning
Tear sheet
Spring's Fluid Line with Flair ... Raison d'Etre for Colour Spinning
Eugenie Groh
1961
M2017.118.321.1
Spring Fashion Discovers Colours in the Sand, the Surf and the Sun
Tear sheet
Spring Fashion Discovers Colours in the Sand, the Surf and the Sun
Eugenie Groh
1960
M2017.118.327
Copper. A New Colour Brewed for Spring in Suede !
Tear sheet
Copper. A New Colour Brewed for Spring in Suede !
Eugenie Groh
1966
M2017.118.381
Majestic colour in a court of refinement
Tear sheet
Majestic colour in a court of refinement
Eugenie Groh
1966
M2017.118.395
Eaton's Fashion Loves White and Juniors Love the White Romantics 
Tear sheet
Eaton's Fashion Loves White and Juniors Love the White Romantics 
Eugenie Groh
1962
M2017.114.46
Eaton's Play-looks from White Stag
Tear sheet
Eaton's Play-looks from White Stag
Eugenie Groh
1964
M2017.118.339
Pristine White Preferred
Tear sheet
Pristine White Preferred
Eugenie Groh
1963
M2017.114.49
Eaton's Play-looks from White Stag
Tear sheet
Eaton's Play-looks from White Stag
Eugenie Groh
1964
M2017.114.60
Montreal women love white to show off a golden tan 
Tear sheet
Montreal women love white to show off a golden tan 
Eugenie Groh
1962
M2017.118.330

This project is made possible thanks to the generous support of the Azrieli Foundation and Canadian Heritage.